On efface tout et on recommence! [electronic resource] : PVR, blogues et word of mouth : le consommateur est maintenant en contrôle / Pierre Delagrave.

Bibliographic Details
Main Author: Delagrave, Pierre
Language:French
Published: Québec : Éditions MultiMondes, c2006.
Subjects:
Communication > Technological innovations > Social aspects.
Communication > Technological innovations > Economic aspects.
Internet marketing.
Online Access:
EBSCO eBooks: 2006 (EBSCO)
eBook Academic Collection (EBSCOhost) – North America: 2006 (EBSCO)
Variant Title:
On efface tout et on recommence!: PVR, blogues et word of mouth : le consommateur est maintenant en contrôle
Format: Electronic eBook
Description
Bibliography Note:Includes bibliographical references.
ISBN:9781435698635 (online)
9782895443155 (online)