Advances in National Brand and Private Label Marketing [electronic resource] Third International Conference, 2016 / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht.
This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and discuss o...
| Uniform Title: | Springer Proceedings in Business and Economics,
2198-7254 |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
| Edition: | 1st ed. 2016. |
| Series: | Springer Proceedings in Business and Economics,
|
| Subjects: | |
| Online Access: | |
| Variant Title: |
Advances in National Brand and Private Label Marketing: Third International Conference, 2016 |
| Format: | Electronic eBook |
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