Aesthetics in marketing [electronic resource] / Rajat K. Baisya, G.Ganesh Das.

Bibliographic Details
Main Author:	Baisya, Rajat K.
Other Authors:	Das, G. Ganesh
Language:	English
Published:	New Delhi ; Thousand Oaks, Calif. : Response Books, c2008.
Subjects:	Market segmentation. Consumers' preferences. New products. Aesthetics.
Online Access:	EBSCO eBooks: 2008 (EBSCO) eBook Academic Collection (EBSCOhost) – North America: 2008 (EBSCO)
Format:	Electronic eBook

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Online Access

EBSCO eBooks: 2008 (EBSCO)
eBook Academic Collection (EBSCOhost) – North America: 2008 (EBSCO)