Branded! [electronic resource] : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer.
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significan...
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| Language: | English |
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Hoboken, N.J. :
Wiley,
2010.
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| Series: | Wiley and SAS business series
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| Variant Title: |
Branded! How Retailers Engage Consumers with Social Media and Mobility |
| Format: | Electronic eBook |
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