Advocacy [electronic resource] : championing ideas and influencing others / John A. Daly.

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Bibliographic Details
Main Author: Daly, John A. (John Augustine), 1952-
Language:English
Published: New Haven : Yale University Press, c2011.
Subjects:
Branding (Marketing)
Social interaction.
Communication in marketing.
Online Access:
eBook Business Collection (EBSCOhost) - North America: 2011 (EBSCO)
ProQuest Ebook Central - Academic Complete: 2012 (Ebook Central @ Proquest)
EBSCO eBooks: 2011 (EBSCO)
eBook Academic Collection (EBSCOhost) – North America: 2011 (EBSCO)
Variant Title:
Advocacy: Championing Ideas and Influencing Others
Format: Electronic eBook
Description
Bibliography Note:Includes bibliographical references and index.
ISBN:9780300175073 (online)
9781283246798 (online)