Hispanic marketing [electronic resource] : a cultural perspective / Felipe Korzenny, Betty Ann Korzenny.

Bibliographic Details
Main Author:	Korzenny, Felipe
Other Authors:	Korzenny, Betty Ann, 1933-
Language:	English
Published:	Boston : Elsevier/Butterworth-Heinemann, c2005.
Subjects:	Hispanic American consumers. Consumer behavior > United States. Target marketing > United States.
Online Access:	EBSCO eBooks: 2005 (EBSCO)
Variant Title:	Hispanic Marketing: A Cultural Perspective
Format:	Electronic eBook

Hispanic marketing : a cultural perspective

Authors: Korzenny, Felipe
Published: Elsevier/Butterworth-Heinemann, 2005

Physical Description: xxiv, 328 pages : color illustrations ; 23 cm

Connect to: Table of contents - All users (Cataloging @ Library of Congress)

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