Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.

Bibliographic Details
Main Author:	McDonald, Malcolm
Other Authors:	Payne, Adrian Frow, Pennie
Language:	English
Published:	Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011.
Edition:	3rd ed.
Subjects:	Service industries > Marketing. Service industries > Planning.
Online Access:	ProQuest Ebook Central - Academic Complete: 2011 (Ebook Central @ Proquest) Wiley Obooks 2011 to Present: 2011 (Wiley Online Library)
Variant Title:	Marketing Plans for Services: A Complete Guide
Format:	Electronic eBook

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Online Access

ProQuest Ebook Central - Academic Complete: 2011 (Ebook Central @ Proquest)
Wiley Obooks 2011 to Present: 2011 (Wiley Online Library)