Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.

Bibliographic Details
Main Author:	McDonald, Malcolm
Other Authors:	Payne, Adrian Frow, Pennie
Language:	English
Published:	Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011.
Edition:	3rd ed.
Subjects:	Service industries > Marketing. Service industries > Planning.
Online Access:	ProQuest Ebook Central - Academic Complete: 2011 (Ebook Central @ Proquest) Wiley Obooks 2011 to Present: 2011 (Wiley Online Library)
Variant Title:	Marketing Plans for Services: A Complete Guide
Format:	Electronic eBook

Description
Bibliography Note:	Includes bibliographical references and index.
ISBN:	9780470979419 (online) 9781119207306 (online) 9781119951865 (online) 9781283298902 (online)