Famous brand names and their origins [electronic resource] / Kathy Martin.

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Many brands, including Marks & Spencer, Heinz and Kelloggs, were named after their founders whilst others have quirkier origins - did you know that Lego comes from the Danish for both 'play well' or 'I put together'? This fascinating book by Kathy Martin explores the stories behind the brands, their...

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Bibliographic Details
Main Author: Martin, Kathy (Author)
Language:English
Published: Barnsley, South Yorkshire : Pen & Sword History, 2016.
Subjects:
Brand name products > History.
Online Access:
eBook Business Collection (EBSCOhost) - North America: 2016 (EBSCO)
EBSCO eBooks: 2016 (EBSCO)
Variant Title:
Famous brand names & their origins [Cover title]
Format: Electronic eBook
Description
Summary:
Many brands, including Marks & Spencer, Heinz and Kelloggs, were named after their founders whilst others have quirkier origins - did you know that Lego comes from the Danish for both 'play well' or 'I put together'? This fascinating book by Kathy Martin explores the stories behind the brands, their names and founders. Full of factboxes and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.
Note:Includes index.
ISBN:9781526701855 (online)
9781526701862 (online)