Audio branding [electronic resource] : using sound to build your brand / Laurence Minsky, Colleen Fahey.

Bibliographic Details
Main Authors:	Minsky, Laurence (Author) Fahey, Colleen (Author)
Language:	English
Published:	New York : Kogan Page Ltd, [2017]
Edition:	1st Edition.
Subjects:	Branding (Marketing) Music in advertising. Advertising > Brand name products. Advertising > Psychological aspects.
Online Access:	ProQuest One Business: 2017 (ProQuest) eBook Business Collection (EBSCOhost) - North America: 2017 (EBSCO) ProQuest Ebook Central: (Ebook Central @ Proquest) EBSCO eBooks: 2017 (EBSCO) eBook Academic Collection (EBSCOhost) – North America: 2017 (EBSCO)
Variant Title:	Audio Branding: Using Sound to Build Your Brand
Format:	Electronic eBook

Description
Bibliography Note:	Includes bibliographical references and index.
ISBN:	9780749478582 (online)