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170125s2017 nyu ob 001 0 eng |
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|z 9780749478575
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|a 9780749478582 (online)
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|a (EBZ)ebs12472494e
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|a HF5415.1255
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| 100 |
1 |
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|a Minsky, Laurence,
|e author.
|
| 245 |
1 |
0 |
|a Audio branding
|h [electronic resource] :
|b using sound to build your brand /
|c Laurence Minsky, Colleen Fahey.
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| 246 |
2 |
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|a Audio Branding: Using Sound to Build Your Brand
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| 250 |
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|a 1st Edition.
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| 264 |
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1 |
|a New York :
|b Kogan Page Ltd,
|c [2017]
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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|a Music in advertising.
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| 650 |
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|a Advertising
|x Brand name products.
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| 650 |
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|a Advertising
|x Psychological aspects.
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| 700 |
1 |
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|a Fahey, Colleen,
|e author.
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| 773 |
0 |
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|t ProQuest One Business
|d ProQuest Info & Learning Co
|
| 773 |
0 |
|
|t eBook Business Collection (EBSCOhost) - North America
|d EBSCO
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| 773 |
0 |
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|t ProQuest Ebook Central
|d ProQuest Info & Learning Co
|
| 773 |
0 |
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|t EBSCO eBooks
|d EBSCO
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| 773 |
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|t eBook Academic Collection (EBSCOhost) – North America
|d EBSCO
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| 776 |
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8 |
|i Print version:
|a Minsky, Laurence, author.
|t Audio branding
|b 1st Edition.
|d New York : Kogan Page Ltd, [2017]
|z 9780749478575
|w (DLC) 2016058930
|
| 856 |
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|y Access Content Online(from ProQuest One Business)
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|z ProQuest One Business: 2017
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|
