Audio branding [electronic resource] : using sound to build your brand / Laurence Minsky, Colleen Fahey.

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Bibliographic Details
Main Authors: Minsky, Laurence (Author)
Fahey, Colleen (Author)
Language:English
Published: New York : Kogan Page Ltd, [2017]
Edition:1st Edition.
Subjects:
Branding (Marketing)
Music in advertising.
Advertising > Brand name products.
Advertising > Psychological aspects.
Online Access:
ProQuest One Business: 2017 (ProQuest)
eBook Business Collection (EBSCOhost) - North America: 2017 (EBSCO)
ProQuest Ebook Central: (Ebook Central @ Proquest)
EBSCO eBooks: 2017 (EBSCO)
eBook Academic Collection (EBSCOhost) – North America: 2017 (EBSCO)
Variant Title:
Audio Branding: Using Sound to Build Your Brand
Format: Electronic eBook
Contents:
  • Foreword / by Philip Kotler
  • Preface: why audio branding?
  • Acknowledgements
  • Wake up to the power of audio branding
  • Audio branding in the digital age
  • It's time we came to our sensory marketing
  • Welcome to the world of audio branding
  • The search for your sound
  • What gets measured
  • The audio-branding process
  • How to launch your audio brand
  • Maintaining and evolving your audio brand
  • Music and sound design in environments
  • Glossary
  • Index.