The new power base selling [electronic resource] : master the politics, create unexpected value and higher margins, and outsmart the competition / Jim Holden, Ryan Kubacki.
"An updated and revised version of the business classic Power Base Selling. Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer i...
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| Language: | English |
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Hoboken, N.J. :
Wiley,
2012.
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| Variant Title: |
The New Power Base Selling: Master the Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition |
| Format: | Electronic eBook |
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