Hospitality marketing [electronic resource] : principles and practice / David Bowie and Francis Buttle.

"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to...

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Bibliographic Details
Main Author: Bowie, David, 1951-
Other Authors: Buttle, Francis
Language:English
Published: Amsterdam ; Boston : Elsevier / Butterworth-Heinemann, c2011.
Edition:2nd ed.
Subjects:
Hospitality industry > Marketing.
Hotels > Marketing.
Online Access:
ScienceDirect eBooks Collection: 2011 (ScienceDirect)
Variant Title:
Hospitality Marketing: Principles and Practice
Format: Electronic eBook

MARC

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100 1 |a Bowie, David,  |d 1951- 
245 1 0 |a Hospitality marketing  |h [electronic resource] :  |b principles and practice /  |c David Bowie and Francis Buttle. 
246 2 |a Hospitality Marketing: Principles and Practice 
250 |a 2nd ed. 
260 |a Amsterdam ;  |a Boston :  |b Elsevier / Butterworth-Heinemann,  |c c2011. 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Pricing the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing service processes -- Managing customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning. 
520 |a "This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Back cover. 
650 0 |a Hospitality industry  |x Marketing. 
650 0 |a Hotels  |x Marketing. 
700 1 |a Buttle, Francis. 
773 0 |t ScienceDirect eBooks Collection   |d Elsevier Science 
776 1 |t Hospitality marketing  |w (OCoLC)ocn669756105  |w (DLC)2012472721 
856 4 0 |y Access Content Online(from ScienceDirect eBooks Collection)  |u https://ezproxy.msu.edu/login?url=https://www.sciencedirect.com/science/book/9780080967912  |z ScienceDirect eBooks Collection: 2011