Hospitality marketing [electronic resource] : principles and practice / David Bowie and Francis Buttle.
"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to...
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| Language: | English |
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Amsterdam ; Boston :
Elsevier / Butterworth-Heinemann,
c2011.
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| Edition: | 2nd ed. |
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| Variant Title: |
Hospitality Marketing: Principles and Practice |
| Format: | Electronic eBook |