The economics and financing of media companies [electronic resource] / Robert G. Picard.

Show other versions (1)

Bibliographic Details
Main Author:	Picard, Robert G.
Language:	English
Published:	New York : Fordham University Press, 2011.
Edition:	2nd ed.
Subjects:	Mass media > Economic aspects. Mass media > Finance.
Online Access:	ProQuest Ebook Central - Academic Complete: 2011 (Ebook Central @ Proquest)
Format:	Electronic eBook

Contents:

Media firms as economic and business entities
Business models, workflows, and value chains in media firms
Distribution and retail sales of media
Economic forces affecting media
The influence of the general economy on media
Audiences and consumers
Media, advertisers, and advertising
Competition in media markets
Concepts in media financing and financial management
Capital markets and media firms
The development of large media companies
Trade and globalization in media products and services
Indicators of financial and economic health of media firms.