BRICS and beyond [electronic resource] executive lessons on emerging markets / Stephanie Karen Jones.

Bibliographic Details
Main Author: Jones, Stephanie, 1957-
Language:English
Published: Hoboken, N.J. : Wiley, 2012.
Subjects:
Online Access:
Variant Title:
BRICs and Beyond: Lessons on Emerging Markets
Format: Electronic eBook

MARC

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020 |a 9781119208181 (online) 
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040 |a DLC   |b eng   |d EBZ 
042 |a pcc 
050 0 0 |a HD2755.5 
100 1 |a Jones, Stephanie,  |d 1957- 
245 1 0 |a BRICS and beyond  |h [electronic resource]  |b executive lessons on emerging markets /  |c Stephanie Karen Jones. 
246 2 |a BRICs and Beyond: Lessons on Emerging Markets 
260 |a Hoboken, N.J. :  |b Wiley,  |c 2012. 
504 |a Includes bibliographical references and index. 
505 0 |a Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. 
650 0 |a International business enterprises  |z Developing countries. 
650 0 |a Social responsibility of business  |z Developing countries. 
650 0 |a Diversity in the workplace  |z Developing countries. 
650 0 |a Industrial management  |z Developing countries. 
651 0 |a BRIC countries  |x Foreign economic relations. 
773 0 |t ProQuest Ebook Central - Academic Complete   |d ProQuest Info & Learning Co 
773 0 |t Wiley Obooks 2011 to Present   |d Wiley 
776 0 8 |i Print version:  |a Jones, Stephanie, 1957-  |t BRICS and beyond  |d Hoboken, N.J. : Wiley, 2012  |z 9781119962694 (cloth)  |w (DLC) 2012016641 
856 4 0 |y Access Content Online(from ProQuest Ebook Central - Academic Complete)  |u https://ezproxy.msu.edu/login?url=https://ebookcentral.proquest.com/lib/michstate-ebooks/detail.action?docID=938847  |z ProQuest Ebook Central - Academic Complete: 2012 
856 4 0 |y Access Content Online(from Wiley Obooks 2011 to Present)  |u https://ezproxy.msu.edu/login?url=https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208181  |z Wiley Obooks 2011 to Present: 2012