Global sport marketing [electronic resource] : contemporary issues and practice / edited by Michel Desbordes and André Richelieu.

Bibliographic Details
Other Authors: Desbordes, Michel
Richelieu, André
Language:English
Published: Milton Park, Abingdon, Oxon ; New York : Routledge, 2012.
Subjects:
Sports > Marketing > Cross-cultural studies.
Sports and globalization > Cross-cultural studies.
Sports > Economic aspects > Cross-cultural studies.
Genre:
Cross-cultural studies.
Online Access:
ProQuest Ebook Central - Academic Complete: 2012 (Ebook Central @ Proquest)
Variant Title:
Global Sport Marketing: Contemporary Issues and Practice
Format: Electronic eBook

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Online Access

ProQuest Ebook Central - Academic Complete: 2012 (Ebook Central @ Proquest)