Competitive Advantage of Customer Centricity [electronic resource] by Sathit Parniangtong.

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for m...

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Bibliographic Details
Uniform Title:Management for Professionals, 2192-810X
Main Author: Parniangtong, Sathit (Author)
Corporate Author: SpringerLink (Online service)
Published: Singapore : Springer Nature Singapore : Imprint: Springer, 2017.
Edition:1st ed. 2017.
Series:Management for Professionals,
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Format: Electronic eBook