Visual persuasion [electronic resource] : the role of images in advertising / Paul Messaris.

Show other versions (1)
Bibliographic Details
Main Author: Messaris, Paul
Language:English
Published: Thousand Oaks ; London ; New Delhi : Sage Publications, c1997.
Subjects:
Advertising > Psychological aspects.
Visual communication.
Commercial art.
Online Access:
ProQuest Ebook Central - Academic Complete: 1996 (Ebook Central @ Proquest)
Variant Title:
Visual Persuasion: The Role of Images in Advertising
Format: Electronic eBook
Description
Bibliography Note:Includes bibliographical references (p. 275-288) and index.
ISBN:9781452233444 (online)
9781452263625 (online)
9781506315881 (online)