Sales Excellence [electronic resource] : Systematic Sales Management / Christian Homburg, Heiko Schäfer, Janna Schneider.
This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This book considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct...
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| Language: | English |
| Published: |
Berlin :
Springer,
[2012]
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| Series: | Management for professionals,
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| Variant Title: |
Sales Excellence: Systematic Sales Management |
| Format: | Electronic eBook |
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