Branding [electronic resource] : a very short introduction / Robert Jones.
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, s...
| Uniform Title: | Very short introductions ;
527. |
|---|---|
| Main Author: | |
| Language: | English |
| Published: |
Oxford, United Kingdom ; New York, NY :
Oxford University Press,
2017.
|
| Edition: | First edition. |
| Series: | Very short introductions ;
527. |
| Subjects: | |
| Online Access: | |
| Format: | Electronic eBook |
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