Ringtone [electronic resource] : exploring the rise and fall of Nokia in mobile phones / Yves L. Doz and Keeley Wilson.
"In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that j...
| Main Authors: | |
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| Language: | English |
| Published: |
Oxford :
Oxford University Press,
2018.
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| Edition: | First edition. |
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| Online Access: | |
| Variant Title: |
Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones |
| Format: | Electronic eBook |
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eBook Business Collection (EBSCOhost) - North America: 2018 (EBSCO)EBSCO eBooks: 2018 (EBSCO)