Advances in Global Marketing [electronic resource] A Research Anthology / edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol.
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, i...
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| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2018.
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| Edition: | 1st ed. 2018. |
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| Variant Title: |
Advances in Global Marketing: A Research Anthology |
| Format: | Electronic eBook |
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