Advertising overload [electronic resource] / by Duchess Harris, JD, PhD, with Sue Bradford Edwards.

Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might no...

Full description

Saved in:
Bibliographic Details
Main Authors: Harris, Duchess (Author)
Edwards, Sue Bradford (Author)
Language:English
Published: Minneapolis, Minnesota : Core Library, an imprint of Abdo Publishing, [2018]
Series:Harris, Duchess. News literacy.
Subjects:
Genre:
Online Access:
Format: Electronic eBook
Description
Summary:
Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers.
Note:"Cover image: It's easy to feel overwhelmed by advertising these days"--Title page.
Bibliography Note:Includes bibliographical references (page 46) and index.
ISBN:9781532151736 (online)