Advertising overload [electronic resource] / by Duchess Harris, JD, PhD, with Sue Bradford Edwards.

Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might no...

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Bibliographic Details
Main Authors: Harris, Duchess (Author)
Edwards, Sue Bradford (Author)
Language:English
Published: Minneapolis, Minnesota : Core Library, an imprint of Abdo Publishing, [2018]
Series:Harris, Duchess. News literacy.
Subjects:
Genre:
Online Access:
Format: Electronic eBook

MARC

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042 |a lccopycat 
050 0 0 |a HF5829  |b .H37 2018 
100 1 |a Harris, Duchess,  |e author. 
245 1 0 |a Advertising overload  |h [electronic resource] /  |c by Duchess Harris, JD, PhD, with Sue Bradford Edwards. 
264 1 |a Minneapolis, Minnesota :  |b Core Library, an imprint of Abdo Publishing,  |c [2018] 
264 4 |c ©2018 
490 0 |a News literacy 
500 |a "Cover image: It's easy to feel overwhelmed by advertising these days"--Title page. 
504 |a Includes bibliographical references (page 46) and index. 
505 0 |a Advertising where you play -- The early internet -- Ad blockers and native ads -- Your personal information -- What's acceptable? 
520 |a Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers. 
650 0 |a Advertising  |v Juvenile literature. 
650 0 |a Marketing  |v Juvenile literature. 
650 0 |a Advertising  |x History  |v Juvenile literature. 
650 0 |a Mass media and propaganda  |v Juvenile literature. 
700 1 |a Edwards, Sue Bradford,  |e author. 
773 0 |t EBSCO eBooks   |d EBSCO 
773 0 |t eBook K-8 Collection (EBSCOhost)   |d EBSCO 
773 0 |t eBook Public Library Collection (EBSCOhost) – North America   |d EBSCO 
776 1 |t Advertising overload /  |w (OCoLC)on1005333918  |w (DLC)2017947122 
800 1 |a Harris, Duchess.  |t News literacy. 
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