Consumer culture theory [electronic resource] / edited by Samantha N.N. Cross, Iowa State University, Ames, IA, USA, Cecilia Ruvalcaba, University of the Pacific, Stockton, CA, USA, Alladi Venkatesh, University of California, Irvine, CA, USA, Russell W. Belk, York University, Toronto, Canada.

This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.--Publisher description.