Consumer culture theory [electronic resource] / edited by Samantha N.N. Cross, Iowa State University, Ames, IA, USA, Cecilia Ruvalcaba, University of the Pacific, Stockton, CA, USA, Alladi Venkatesh, University of California, Irvine, CA, USA, Russell W. Belk, York University, Toronto, Canada.
This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.--Publisher description.
Uniform Title: | Research in consumer behavior ;
v. 19. |
---|---|
Corporate Author: | |
Other Authors: | |
Language: | English |
Published: |
Bingley, UK :
Emerald Publishing,
2018.
|
Edition: | First edition. |
Series: | Research in consumer behavior ;
v. 19. |
Subjects: | |
Genre: | |
Online Access: | |
Format: | Electronic Conference Proceeding eBook |
Summary: |
This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.--Publisher description. |
---|---|
Bibliography Note: | Includes bibliographical references and index. |
ISBN: | 9781781908112 (online) 9781787439061 (online) 9781787545045 (online) |