Advances in National Brand and Private Label Marketing [electronic resource] Fifth International Conference, 2018 / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev.
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The...
| Uniform Title: | Springer Proceedings in Business and Economics,
2198-7254 |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2018.
|
| Edition: | 1st ed. 2018. |
| Series: | Springer Proceedings in Business and Economics,
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| Subjects: | |
| Online Access: | |
| Variant Title: |
Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 |
| Format: | Electronic eBook |