Non-profit marketing and fundraising [electronic resource] : a research overview / Roger Bennett.

Bibliographic Details
Main Author: Bennett, Roger, 1948 April 9- (Author)
Language:English
Published: London ; New York : Routledge, Taylor and Francis Group, 2019.
Series:State of the art in business research,
Subjects:
Nonprofit organizations > Marketing.
Fundraising.
Online Access:
Taylor & Francis eBooks (Complete Collection): 2018 (Taylor & Francis eBooks)
Variant Title:
Nonprofit Marketing and Fundraising: A Research Overview
Format: Electronic eBook
Contents:
  • Introduction
  • Frameworks and foundations
  • Fundraising in theory and practice
  • Fundraising today and tomorrow
  • Conclusion, reflections, and opportunities for future research.