MARC

LEADER 00000nam a22000003i 4500
001 ebs18904374e
003 EBZ
006 m o d ||||||
007 cr|unu||||||||
008 170815s2018 ilua ob 001 0 eng
020 |z 9780838915981 
020 |a 9780838916858 (online) 
020 |a 9780838916865 (online) 
035 |a (EBZ)ebs18904374e 
040 |a DLC   |b eng   |d EBZ 
042 |a pcc 
050 0 0 |a Z678.85  |b .F38 2018 
100 1 |a Farney, Tabatha,  |e author. 
245 1 0 |a Using digital analytics for smart assessment  |h [electronic resource] /  |c Tabatha Farney. 
250 |a First edition. 
264 1 |a Chicago :  |b ALA Editions,  |c [2018] 
504 |a Includes bibliographical references and index. 
505 0 |a Part I. The digital analytics process / by Tabatha Farney -- Understanding digital analytics -- Collecting the data : tools and data points you should know -- Analyzing digital data : digital analytics and data analysis tools -- Digital analytics in practice : how helpful is your online content? -- Using digital analytics for collection development -- Part II. Expanding the digital analytics process -- On the road to learning analytics : the University of Michigan Library's experience with privacy and library data / Laurie Alexander, Doreen R. Bradley and Kenneth J. Varnum -- Ensuring data privacy in a library learning analytics database / Michael D. Doran -- Creating the library data dashboard / Laura Costello and Heath Martin -- The myth of the declining reference statistic : revealing dynamic reference services through digital analytics / Marissa C. Ball and Melissa Del Castillo -- Using digital analytics to assess your social media marketing efforts / Joel Tonyan. 
650 0 |a Libraries  |x Evaluation  |x Statistical methods. 
650 0 |a Library administration  |x Decision making  |x Statistical methods. 
650 0 |a Library users  |x Statistics  |x Data processing. 
650 0 |a Library Web sites  |x Use studies. 
650 0 |a Online library catalogs  |x Use studies. 
650 0 |a Electronic information resources  |x Use studies. 
650 0 |a Web usage mining. 
650 0 |a Information visualization. 
650 0 |a Library statistics  |z United States  |v Case studies. 
773 0 |t EBSCO eBooks   |d EBSCO 
773 0 |t eBook Academic Collection (EBSCOhost) – North America   |d EBSCO 
776 1 |t Using digital analytics for smart assessment /  |w (DLC)2017024325 
856 4 0 |y Access Content Online(from EBSCO eBooks)  |u https://ezproxy.msu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1881058  |z EBSCO eBooks: 2018 
856 4 0 |y Access Content Online(from eBook Academic Collection (EBSCOhost) – North America)  |u https://ezproxy.msu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=1881058  |z eBook Academic Collection (EBSCOhost) – North America: 2018