AI in Marketing, Sales and Service [electronic resource] How Marketers without a Data Science Degree can use AI, Big Data and Bots / by Peter Gentsch.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potenti...
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| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2019.
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| Edition: | 1st ed. 2019. |
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AI in Marketing, Sales and Service: How Marketers Without a Data Science Degree Can Use AI, Big Data and Bots |
| Format: | Electronic eBook |
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