AI for marketing and product innovation [electronic resource] : powerful new tools for predicting trends, connecting with customers, and closing sales / Dr. A. K. Pradeep, Andrew Appel, Stan Sthanunathan.

Bibliographic Details
Main Authors:	Pradeep, A. K., 1963- (Author) Appel, Andrew, 1964- (Author) Sthanunathan, Stan, 1959- (Author)
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, 2018.
Subjects:	Marketing > Technological innovations. Artificial intelligence. Machine learning.
Online Access:	ProQuest Ebook Central - Academic Complete: 2018 (Ebook Central @ Proquest) EBSCO eBooks: 2018 (EBSCO)
Variant Title:	AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
Format:	Electronic eBook

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Online Access

ProQuest Ebook Central - Academic Complete: 2018 (Ebook Central @ Proquest)
EBSCO eBooks: 2018 (EBSCO)