AI for marketing and product innovation [electronic resource] : powerful new tools for predicting trends, connecting with customers, and closing sales / Dr. A. K. Pradeep, Andrew Appel, Stan Sthanunathan.

Bibliographic Details
Main Authors: Pradeep, A. K., 1963- (Author)
Appel, Andrew, 1964- (Author)
Sthanunathan, Stan, 1959- (Author)
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, 2018.
Subjects:
Online Access:
Variant Title:
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
Format: Electronic eBook

MARC

LEADER 00000nam a22000003i 4500
001 ebs19597116e
003 EBZ
006 m o d ||||||
007 cr|unu||||||||
008 181128s2018 nju o 001 0 eng
020 |z 9781119484066 
020 |a 9781119484080 (online) 
020 |a 9781119484097 (online) 
035 |a (EBZ)ebs19597116e 
040 |a DLC   |b eng   |d EBZ 
042 |a pcc 
050 0 0 |a HF5410 
100 1 |a Pradeep, A. K.,  |d 1963-  |e author. 
245 1 0 |a AI for marketing and product innovation  |h [electronic resource] :  |b powerful new tools for predicting trends, connecting with customers, and closing sales /  |c Dr. A. K. Pradeep, Andrew Appel, Stan Sthanunathan. 
246 2 |a AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales 
264 1 |a Hoboken, New Jersey :  |b John Wiley & Sons,  |c 2018. 
500 |a Includes index. 
650 0 |a Marketing  |x Technological innovations. 
650 0 |a Artificial intelligence. 
650 0 |a Machine learning. 
700 1 |a Appel, Andrew,  |d 1964-  |e author. 
700 1 |a Sthanunathan, Stan,  |d 1959-  |e author. 
773 0 |t ProQuest Ebook Central - Academic Complete   |d ProQuest Info & Learning Co 
773 0 |t EBSCO eBooks   |d EBSCO 
776 0 8 |i Print version:  |a Pradeep, A. K., 1963- author.  |t AI for marketing and product innovation  |d Hoboken, New Jersey : John Wiley & Sons, 2018  |z 9781119484066  |w (DLC) 2018039790 
856 4 0 |y Access Content Online(from ProQuest Ebook Central - Academic Complete)  |u https://ezproxy.msu.edu/login?url=https://ebookcentral.proquest.com/lib/michstate-ebooks/detail.action?docID=5612944  |z ProQuest Ebook Central - Academic Complete: 2018 
856 4 0 |y Access Content Online(from EBSCO eBooks)  |u https://ezproxy.msu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1983864  |z EBSCO eBooks: 2018