Strategic market management [electronic resource] / by David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University.

Bibliographic Details
Main Authors:	Aaker, David A. (Author) Moorman, Christine (Author)
Language:	English
Published:	Hoboken, NJ : Wiley, [2018]
Edition:	Eleventh edition.
Subjects:	Marketing > Management. Strategic planning.
Online Access:	John Wiley & Sons, Inc. Textbook Subscription (eBook Sub): 2017 (EBSCO) EBSCO eBooks: 2017 (EBSCO)
Variant Title:	Strategic market management 11th ed
Format:	Electronic eBook

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Online Access

John Wiley & Sons, Inc. Textbook Subscription (eBook Sub): 2017 (EBSCO)
EBSCO eBooks: 2017 (EBSCO)