Strategic market management [electronic resource] / by David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University.

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Bibliographic Details
Main Authors: Aaker, David A. (Author)
Moorman, Christine (Author)
Language:English
Published: Hoboken, NJ : Wiley, [2018]
Edition:Eleventh edition.
Subjects:
Marketing > Management.
Strategic planning.
Online Access:
John Wiley & Sons, Inc. Textbook Subscription (eBook Sub): 2017 (EBSCO)
EBSCO eBooks: 2017 (EBSCO)
Variant Title:
Strategic market management 11th ed
Format: Electronic eBook
Description
Bibliography Note:Includes bibliographical references and index.
ISBN:9781119392217 (online)