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|z 9781119392200
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|a 9781119392217 (online)
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|a (EBZ)ebs20190491e
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|d EBZ
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|a pcc
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|a HF5415.13
|b .A23 2017
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| 100 |
1 |
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|a Aaker, David A.,
|e author.
|
| 245 |
1 |
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|a Strategic market management
|h [electronic resource] /
|c by David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University.
|
| 246 |
2 |
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|a Strategic market management 11th ed
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| 250 |
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|a Eleventh edition.
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| 264 |
|
1 |
|a Hoboken, NJ :
|b Wiley,
|c [2018]
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Strategic planning.
|
| 700 |
1 |
|
|a Moorman, Christine,
|e author.
|
| 773 |
0 |
|
|t John Wiley & Sons, Inc. Textbook Subscription (eBook Sub)
|d EBSCO
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| 773 |
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|t EBSCO eBooks
|d EBSCO
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| 776 |
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|i Online version:
|a Aaker, David A., author.
|t Strategic market management
|b Eleventh edition.
|d Hoboken, NJ : John Wiley & Sons, Inc., 2017
|z 9781119392224
|w (DLC) 2017034381
|
| 776 |
1 |
|
|t Strategic market management /
|w (DLC)2017029437
|
| 856 |
4 |
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|y Access Content Online(from John Wiley & Sons, Inc. Textbook Subscription (eBook Sub))
|u https://ezproxy.msu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e099sww&AN=3716305
|z John Wiley & Sons, Inc. Textbook Subscription (eBook Sub): 2017
|
| 856 |
4 |
0 |
|y Access Content Online(from EBSCO eBooks)
|u https://ezproxy.msu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3716305
|z EBSCO eBooks: 2017
|
