Advances in National Brand and Private Label Marketing [electronic resource] Sixth International Conference, 2019 / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen.
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand manage...
Uniform Title: | Springer Proceedings in Business and Economics,
2198-7254 |
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Corporate Author: | |
Other Authors: | |
Language: | English |
Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
|
Edition: | 1st ed. 2019. |
Series: | Springer Proceedings in Business and Economics,
|
Subjects: | |
Online Access: | |
Variant Title: |
Advances in National Brand and Private Label Marketing: Sixth International Conference, 2019 |
Format: | Electronic eBook |
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