Toolbox for Marketing and Management [electronic resource] Creative Concepts, Forecasting Methods, and Analytical Instruments / by Ralf T. Kreutzer.
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implement...
| Uniform Title: | Management for Professionals,
2192-810X |
|---|---|
| Main Author: | |
| Corporate Author: | |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
|
| Edition: | 1st ed. 2019. |
| Series: | Management for Professionals,
|
| Subjects: | |
| Online Access: | |
| Variant Title: |
Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments |
| Format: | Electronic eBook |
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