Introduction to business [electronic resource] / Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt.

"Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundre...

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Bibliographic Details

Main Authors:	Gitman, Lawrence J. (Author) Hyatt, James C. (Author) Koffel, Linda (Author) McDaniel, Carl, Jr., 1941- (Author) Reece, Monique (Author) Shah, Amit J. (Author) Talsma, Bethann (Author)
Language:	English
Published:	Houston, Texas : OpenStax, Rice University, 2018.
Subjects:	Business > Textbooks. Management > Textbooks. Open educational resources. Textbooks.
Genre:	Textbooks. Open educational resources.
Online Access:	OpenStax Textbooks: 2018 (OpenStax) Open Textbook Library: 2018 (Open Textbook Library @ University of Minnesota) Open Research Library (ORL): 2018 (Open Research Library)
Format:	Electronic eBook