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230324s2018 txu ob 001 0 eng |
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|z 9781947172548
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|a 9781947172555 (online)
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|a (EBZ)ebs20779312e
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|a DLC
|b eng
|d EBZ
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|a pcc
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|a HD30.4
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| 100 |
1 |
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|a Gitman, Lawrence J.,
|e author.
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| 245 |
1 |
0 |
|a Introduction to business
|h [electronic resource] /
|c Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt.
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| 264 |
|
1 |
|a Houston, Texas :
|b OpenStax, Rice University,
|c 2018.
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| 504 |
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|a Includes bibliographical references (pages 699-720) and index.
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| 505 |
0 |
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|a Chapter 1: Understanding Economic Systems and Business -- Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business -- Chapter 3: Competing in the Global Marketplace -- Chapter 4: Forms of Business Ownership -- Chapter 5: Entrepreneurship: Starting and Managing Your Own Business -- Chapter 6: Management and Leadership in Today's Organizations -- Chapter 7: Designing Organizational Structures -- Chapter 8: Managing Human Resources and Labor Relations -- Chapter 9: Motivating Employees -- Chapter 10: Achieving World-Class Operations Management -- Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs -- Chapter 12: Distributing and Promoting Products and Services -- Chapter 13: Using Technology to Manage Information -- Chapter 14: Using Financial Information and Accounting -- Chapter 15: Understanding Money and Financial Institutions -- Chapter 16: Understanding Financial Management and Securities Markets -- Chapter 17: Your Career in Business.
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| 520 |
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|a "Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond."--OpenStax.
|
| 540 |
|
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|a Creative Commons License Attribution 4.0 International
|f CC BY 4.0
|u https://creativecommons.org/licenses/by/4.0/
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| 650 |
|
0 |
|a Management
|v Textbooks.
|
| 650 |
|
0 |
|a Business
|v Textbooks.
|
| 700 |
1 |
|
|a McDaniel, Carl,
|c Jr.,
|d 1941-
|e author.
|
| 700 |
1 |
|
|a Shah, Amit J.
|e author.
|
| 700 |
1 |
|
|a Reece, Monique,
|e author.
|
| 700 |
1 |
|
|a Koffel, Linda,
|e author.
|
| 700 |
1 |
|
|a Talsma, Bethann,
|e author.
|
| 700 |
1 |
|
|a Hyatt, James C.
|e author.
|
| 773 |
0 |
|
|t OpenStax Textbooks
|d Rice University
|
| 773 |
0 |
|
|t Open Textbook Library
|d Center for Open Education
|
| 773 |
0 |
|
|t Open Research Library (ORL)
|d OAPEN
|
| 856 |
4 |
0 |
|y Access Content Online(from OpenStax Textbooks)
|u https://openstax.org/details/books/introduction-business
|z OpenStax Textbooks: 2018
|
| 856 |
4 |
0 |
|y Access Content Online(from Open Textbook Library)
|u https://open.umn.edu/opentextbooks/textbooks/616
|z Open Textbook Library: 2018
|
| 856 |
4 |
0 |
|y Access Content Online(from Open Research Library (ORL))
|u https://openresearchlibrary.org/viewer/8f1c251d-f4b0-46cb-8b52-c9ce51b1e2c0
|z Open Research Library (ORL): 2018
|
