Ethics, Social Responsibility and Sustainability in Marketing [electronic resource] edited by Ipek Altinbasak-Farina, Sebnem Burnaz.
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key element...
| Uniform Title: | Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application,
2509-7881 |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2019.
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| Edition: | 1st ed. 2019. |
| Series: | Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application,
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| Subjects: | |
| Online Access: | |
| Format: | Electronic eBook |
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