The unmanageable consumer [electronic resource] / Yiannis Gabriel & Tim Lang.

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Bibliographic Details
Main Authors: Gabriel, Yiannis, 1952- (Author)
Lang, Tim (Author)
Language:English
Published: London ; Thousand Oaks, California : SAGE, 2015.
Edition:Third edition, 20th anniversary edition.
Subjects:
Consumers.
Consumption (Economics)
Consumer behavior.
Online Access:
ProQuest Ebook Central - Academic Complete: 2015 (Ebook Central @ Proquest)
Format: Electronic eBook
Contents:
  • The emergence of contemporary consumerism
  • The consumer as chooser
  • The consumer as communicator
  • The consumer as explorer
  • The consumer as identity-seeker
  • The consumer as hedonist
  • The consumer as victim
  • The consumer as rebel
  • The consumer as activist
  • The consumer as citizen
  • The consumer as worker
  • The unmanageable consumer.