Handbook of research on social media applications for the tourism and hospitality sector [electronic resource] / [edited by] Célia M. Q. Ramos, Cláudia Ribeiro de Almeida, Paula Odete Fernandes.

"This book provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. It also explores user-generated content and the methods of mobile strategies"--

Bibliographic Details
Other Authors:	Ramos, Célia M. Q. (Editor) Almeida, Cláudia Ribeiro de, 1971- (Editor) Fernandes, Paula Odete, 1969- (Editor)
Language:	English
Published:	Hershey, PA : IGI Global, 2020.
Series:	Advances in Hospitality, Tourism, and the Services Industry (AHTSI) book series
Subjects:	Tourism > Marketing > Research. Hospitality industry > Marketing > Research. Social media. User-generated content.
Online Access:	IGI Global e-Book Collection: 2020 (IGI Global)
Format:	Electronic eBook

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Online Access

IGI Global e-Book Collection: 2020 (IGI Global)