Contemporary approaches of the scientific theory of place marketing [electronic resource] : place branding in globalized conditions and economic crisis / Androniki Kavoura, PH.D.

Bibliographic Details
Language:	English
Published:	New York : Novinka, [2013]
Series:	Business economics in a rapidly-changing world
Subjects:	Branding (Marketing) Place marketing. Tourism. Industrial promotion. Globalization.
Online Access:	EBSCO eBooks: 2013 (EBSCO) eBook Academic Collection (EBSCOhost) – North America: 2013 (EBSCO)
Variant Title:	Contemporary Approaches of the Scientific Theory of Place Marketing - Place Branding in Globalized Conditions and Economic Crisis
Format:	Electronic eBook

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Online Access

EBSCO eBooks: 2013 (EBSCO)
eBook Academic Collection (EBSCOhost) – North America: 2013 (EBSCO)