Luxury retail and digital management [electronic resource] : developing customer experience in a digital world / Michel Chevalier, Michel Gutsatz.
"Luxury Retail Management, Second Edition, sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalization and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communica...
| Main Authors: | |
|---|---|
| Language: | English |
| Published: |
Solaris South Tower, Singapore :
Wiley,
[2020]
|
| Edition: | Second edition. |
| Subjects: | |
| Online Access: | |
| Variant Title: |
Luxury retail and digital management: developing customer experience in a digital world |
| Format: | Electronic eBook |
System Under Maintenance
Our Library Management System is currently under maintenance.
Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:
Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.Online Access
Wiley Frontlist All Obook 2020: 2020 (Wiley Online Library)Wiley Obooks 2011 to Present: 2020 (Wiley Online Library)