Women, consumption and paradox [electronic resource] / Edited by Timothy de Waal Malefyt and Maryann McCabe.
"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and market r...
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Language: | English |
Published: |
Abingdon, Oxon ; New York :
Routledge,
2020.
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Series: | Anthropology and business
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Subjects: | |
Online Access: | |
Format: | Electronic eBook |
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