Computational advertising [electronic resource] : market and technologies for Internet commercial monetization / Liu Peng, Wang Chao.
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online ad...
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| Language: | English |
| Published: |
Boca Raton, FL :
CRC Press,
2020.
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| Edition: | Second edition. |
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| Online Access: | |
| Variant Title: |
Computational Advertising: Market and Technologies for Internet Commercial Monetization |
| Format: | Electronic eBook |
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