The money-raising nonprofit brand [electronic resource] : motivating donors to give, give happily, and keep on giving / Jeff Brooks.
"Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this bo...
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| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2014]
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| Series: | Wiley nonprofit authority
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| Subjects: | |
| Online Access: | |
| Variant Title: |
The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving |
| Format: | Electronic eBook |
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