Goliath Strikes Back [electronic resource] How Traditional Retailers Are Winning Back Customers from Ecommerce Startups / by Peter S. Cohan.
Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Re...
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| Language: | English |
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Berkeley, CA :
Apress : Imprint: Apress,
2020.
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| Edition: | 1st ed. 2020. |
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| Variant Title: |
Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups |
| Format: | Electronic eBook |
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